The Intersection of Social Media and Customer Relations Management
The internet has changed everything. Just think of what the world of business was like twenty years ago. Cell phones and email was RARE. How did we possibly survive! With social media, everything changed again. Now your potential customers and clients can interact directly with your business in ways they never could have before. Clients can fire off a succinct message, and interact with your former customers who can give them an accurate account of how you treated them. If you want to stay visible, being active and steadily engaging with your customers on social media is no longer a choice, it is a necessity! Yes, it takes rigor to constantly be connected to your customers. But the potential reward is visibility and customer connections! On your mark, get set, Tweet!
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